A new stadium. Our design on every screen.
Big-screen and digital signage for the HSBC Sydney 7s, the first at the new Bankwest Stadium in Parramatta.
One weekend. Let the games begin.
Campaign posters, billboards and festival set-times artwork that sold the Sydney 7s as a full weekend festival, not just a tournament.
Every fixture. Every result. Every ladder.
A weekly system of Super Rugby leaderboards, conference tables and fixture cards, turned around after every round of the season.
Results fans could read at a glance.
Large-format pool, finals and cup scoreboards, built so the draw could be followed live from the concourse.
Rugby, explained for first-timers.
The official Sydney 7s program, including a guide for debutants covering the rules, the scoring and a little Aussie slang.
Players, fans and festival energy.
The master key art that ran through every Sydney 7s touchpoint, from the stadium screens to social.
AUS v IRE. Stand up.
Social and display creative for the Wallabies v Ireland Tests, scheduled for Brisbane and Sydney in July 2020.
WebsitesRugby AU design: every fixture, every ladder, every big screen.
For the 2020–21 season, Hamilton Roder was the design team behind Rugby Australia. We produced every Super Rugby (Super 15s) fixture, result and leaderboard graphic. We also created the Wallabies Test campaign creative and the full stadium branding for the HSBC Sydney 7s at the new Bankwest Stadium in Parramatta.
Rugby moves fast. Fixtures change, results land late on a Saturday night and ladders shift every round. We built a rugby union design system that could keep up: bold, consistent and ready to publish as soon as the final whistle went.
We branded a whole stadium.
Over 1–2 February 2020, the HSBC Sydney 7s came to Bankwest Stadium in Parramatta. We delivered the event’s whole look, from the big screens and digital signage to the scoreboards, billboards, posters and the printed program. Click any image to enlarge it.
- Event
- HSBC Sydney 7sWorld Rugby HSBC Sevens Series
- Date
- 1–2 February 2020
- Venue
- Bankwest StadiumNow CommBank Stadium
- Address
- 11–13 O’Connell StreetParramatta NSW 2150, Australia
AUS v IRL. Gold, green and loud.
The campaign for the Wallabies v Ireland Test series, scheduled for Suncorp Stadium, Brisbane on 4 July 2020 and the Sydney Cricket Ground on 11 July. We built it around the “Stand Up” rallying cry, with bold Wallabies gold, a torn-tape title device and hero player cut-outs designed to stop people scrolling.
- Ticketing posters and portrait social formats
- Square and landscape display creative
- A sponsor lock-up system for Qantas, ASICS and partners
- A “Stand Up” title treatment that carried across the season
Super 15s data, designed weekly.
Every round of Super Rugby needed fresh fixtures, results and ladders. We designed a sharp, sticker-and-tape graphic system and then produced it week in, week out. It covered the full 15-team ladder, the Australian, South African and New Zealand conference tables, and kick-off times for each weekend’s fixtures.
- Full ladder and conference leaderboards after every round
- Weekend fixture cards with venues and local kick-off times
- Results graphics, ready to publish on the night
- Broadcast partner and sponsor branding built in
One team, every touchpoint.
From a fixture card on a phone to a scoreboard you can read from the stands, Rugby AU’s season was designed and produced by one studio.
Digital signage
Big-screen and in-stadium digital content for Bankwest Stadium.
Fixtures & leaderboards
Every Super Rugby fixture, result and ladder, produced round by round.
Scoreboards
Large-format pool, finals and cup results boards for the Sydney 7s.
Billboards
Stadium and outdoor billboards that carried the campaign.
Programs
The printed match-day program, including a beginner’s guide to rugby.
Posters & set times
Campaign posters and festival-tent set-time artwork.
Social & display
Square, portrait and landscape creative for the Wallabies Tests.
Key art & system
Master key art and a reusable rugby union design system for the season.